Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]
Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]
Klear, the leading influencer marketing technology company, announced Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution […]
Mobile data and identity platform Zeotap has launched Connect, an identity solution which deterministically matches brands’ offline CRM data to mobile identifiers, helping brands to bridge the gap between offline and online data. The company is already working with three of the top 10 global advertisers across several key verticals such as Fast Moving Consumer Goods (FMCG) […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store, call centre, and other data sources, empowering organisations with the most comprehensive, secure and […]
Kia boosted sale conversion rates after releasing a chatbot on Facebook Messenger to help car buyers find answers to their questions, according to Digiday. The South Korean carmaker, which is partly owned by Hyundai Motors, in November launched its Kian chatbot as a direct source of information about its vehicles. Kia received 3x more conversions […]
Since its inception in 2000, Gumtree has successfully brought classified ads to the masses, and along the way helped grow the world’s thriving online retail market. Joining the eBay Classifieds Group in 2005, its growing user base delivers over 16 million unique visits a month – making it the UK’s #1 classified ads site. […]
A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the addition of targeting for people-based search to its platform.The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. Consumer intent is inherently expressed in […]