Championing the Filipino peoples’ love of basketball, Sydney-based post house Heckler has recently collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the country’s capital city of Manila. With the aim to improve the skills of the nation’s young […]
Idealist, a popular online resource for the non-profit sector, has launched the world’s first ChatBot for good. People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging […]
Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]
Sprint has introduced the world to “Evelyn,” a highly intelligent robot and star of its Super Bowl LII commercial. The 60-second commercial, which ran in the first quarter, is titled “Evelyn” and captures her making smart, rational decisions and questioning her human creator’s choice of wireless carrier. He just happens to be on Verizon. Evelyn […]
Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]
Uber and Canon have teamed up to launch a new campaign celebrating the hidden gems of some of Southeast Asia’s most populous cities. The #HiddenCities campaign documents the most off-the-grid places in Singapore, Kuala Lumpur, Manila, Jakarta and Ho Chi Minh City. The locations were found from analysing Uber drop-off points in each city and […]
Tecno Mobile India has launched a new campaign for the Camon i. The launch of the TVC comes right after the unveiling of Tecno’s Camon i, its first smartphone under the global flagship Camon series, in India. The campaign was created in association with Creativeland Asia. It is directed by Kartik Ramnathkar and produced by […]
In its first global branding campaign, Alibaba is making a big play for higher international visibility by focusing on “the greatness of small”. Launched for the upcoming PyeongChang 2018 games, the campaign features a cast of multinational athletes who have made, or may make, outsized impacts. The three-part series by BBDO China, which debuted Monday, […]
Amazon has released an ad for the Echo Spot on YouTube. The ad called “Be Together More” is only a minute long, and it’s full of feels. The commercial tells a heartfelt story about a grandma who is left home alone with her cat after a visit from her family. She’s gifted an Amazon Echo […]
Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story. For those not well-versed in Chinese New Year traditions, the reunion dinner is one of the most important parts of one of the biggest celebrations in the Chinese calendar. For […]