Businesses are seeing growing advantages from implementing digital assistants

Businesses are seeing growing advantages from implementing digital assistants

The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. According to the report, 70 per cent of consumers said they will replace store visits to a brick-and-mortar […]

Travelers are starting to prefer chatbots over humans in the booking process, says Smooch report

Travelers are starting to prefer chatbots over humans in the booking process, says Smooch report

Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The report takes consumers through all stages of booking travel with online messaging, including Pre-Stay, Pre-Flight, In-Stay and Post-Trip. “Travel is an industry that’s taking a leading […]

Pond’s launches AI tool to match people to skincare products

Pond’s launches AI tool to match people to skincare products

Pond’s has launched an artificial intelligence (AI) chat tool that can match skincare products to customers at a higher consistency match rate compared to dermatologists, it claims. The Skin Advisor Live bot, or ‘SAL’ for short, uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to tell people what the best products are […]

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]

PubMatic report provides tangible insights about inventory quality

PubMatic report provides tangible insights about inventory quality

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be […]

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving. Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The’Ultimate Party Foul‘ chat experience leverages the chat […]

Facebook is coming closer to humanizing its chatbots

Facebook is coming closer to humanizing its chatbots

Over the past several years, Facebook has devoted a considerable amount of its resources towards developing chatbots. It has made several advancements in this area, but is now focusing its efforts on improving conversational abilities. Despite their label, chatbots aren’t very good at making small talk. In a recent report, Facebook’s researchers pointed to several […]

Google opens up chatbot platform to the public

Google opens up chatbot platform to the public

 Google has released its new chatbot analytics platform Chatbase to the public after introducing it at Google I/O in 2017. The project was developed within the company’s R&D incubator, Area 120 and a number of high-profile early adopters such as HBO, Ticketmaster, Viber and others all thoroughly tested the platform before its public release. Google’s Chatbase […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

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