Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
Malecare, America’s leading men’s cancer survivor support and advocacy national nonprofit organization, recently launched Cancergraph—a mobile application that tracks cancer symptoms. Designed by cancer survivors and caregivers, Cancergraph focuses on the unique experiences faced by those who are diagnosed with one or more cancers. Cancergraph serves as a memory tool, giving patients and their doctors […]
It’s no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the popular mobile payment app Venmo, which could open the floodgates to creative and stealthy digital […]
As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. The video from the campaign by Cheil Hong Kong, was recently released. Established in 1964, Hong Kong Blind Union is the city’s first self-help group […]