At the upcoming CES trade show, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds, creating the ultimate connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and […]
Connectivity of cars and smartphones is having a significant impact on what we listen to behind the wheel, according to a new study by Nissan. Motorists’ listening habits are shifting from broadcast radio and physical entertainment formats, such as CDs, to downloaded or streamed audio via connected mobile devices. Compared to five years ago, before […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]
Audi UK and We Are Social collaborated with Twitter and five amazing artists to create the official 20th anniversary #PortraiTT of the Audi TT. From illustrators to digital sculptors to graffiti artists, the Audi TT inspired them, with Twitter voting to help shape each final piece. Each artwork was published through Audi’s Twitter account and also […]
Automotive manufacturer BMW has announced that it will launch an in-car voice-controlled intelligent assistant next year. Called the BMW Intelligent Personal Assistant, the platform has been described as “the start of a new era” by BMW Group, with drivers increasingly able to operate their car and access its functions and information purely by speaking. The platform […]
Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
Telenav, a leading provider of connected car and location-based services, and Sionic Mobile, a leading provider of cloud-based connected-commerce and loyalty currency gateway services, have entered into a strategic alliance agreement to bring localised in-car digital commerce and offers to drivers. Telenav’s location-based services and mobile-advertising capabilities coupled with Sionic Mobile’s in-vehicle payment and order-ahead […]
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]
Jaguar Land Rover introduced an exclusive digital Top Trumps App for Goodwood Festival of Speed visitors. The app was released in June 2018 and launched officially across iOS & Android for JLR fans attending the festival. Created by Spark44, the digital version of the game featured vehicles displayed on the Jaguar Land Rover stand, including […]