Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]
Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]
MyHyundai App Offers Convenient Vehicle Management for Owners on the Go. Hyundai is debuting a new mobile app for owners called MyHyundai with Blue Link. The new app integrates services currently available in the previously separate Blue Link and Car Care mobile apps. This MyHyundai app makes it even easier for customers to access Blue […]
Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]
Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform. Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars. […]
German automotive brand Mercedes-Benz has joined the Open Automotive Alliance, a partnership of automotive and technology firms aimed at introducing Android software into automobiles and furthering the development of the connected car. The induction of Daimler-owned Mercedes-Benz marks a closer relationship between the Open Automotive Alliance (OAA) and the consortium of car manufacturers who purchased […]
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It wraps around the top and […]
In February Jeep chose to air its minute-long Super Bowl spot “Portraits” vertically, partly because the creative fit the size of a mobile phone. Now, the brand is permanently setting up shop on vertical-oriented Snapchat. Recently, Jeep officially opened a Snapchat account, posting user-generated photos of cars. Each day, users have been voting for their favourite photo […]
The specialized ads are now out of beta, along with ad listings for nearby dealerships. You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for automotive manufacturers and dealers. On Wednesday, the company announced the big mobile ads that feature […]