Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.
Karhoo hired VCCP – known for improving the fortunes of Comparethemarket.com – to handle both its advertising and media buying. The deal follows VCCP Media’s purchase of Adconnection in 2015 – a deal that trebled its billings to £50m.
Will Harris, Karhoo’s director of strategy, previously worked at O2 which was VCCP’s launch client.
Source: Campaign Live