Nissan provides unlimited mobile charging with Lifesaver Power

Nissan provides unlimited mobile charging with Lifesaver Power

Lifesaver Power – a power bank sharing service – are revolutionising the way people access power on the go. The company provided an unlimited mobile charging network – “Press for Power” – across two days of the Electrify the World tour. The #electrifytheworld movement was created by Nissan as an initiative towards sustainable electric living. […]

Skoda develops car boot parcel delivery system

Skoda develops car boot parcel delivery system

Skoda is working on a new project that will enable couriers to deliver parcels to your car boot. It will enable consumers to provide their vehicle’s location and number plate, instead of an address, when ordering goods. The technology required for remote access to the car is currently being tested in the pilot scheme. Jarmila […]

Hyundai unveils smartphone-based car key

Hyundai unveils smartphone-based car key

Hyundai has developed a smartphone-based digital key that can be used to unlock and start a car without a physical key or FOB. The feature will be built into new Hyundai and Kia vehicles starting later in 2019. The digital key app can be downloaded to a smartphone, and near-field communication (NFC) technology detects the […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings […]

New research by Acxiom finds automotive organisations are ‘customer data dazzled’

New research by Acxiom finds automotive organisations are ‘customer data dazzled’

Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]

Audi turns the car into a virtual reality experience platform at CES 2019

Audi turns the car into a virtual reality experience platform at CES 2019

Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in […]

Nissan unveils Invisible-to-Visible technology concept at CES

Nissan unveils Invisible-to-Visible technology concept at CES

At the upcoming CES trade show, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds, creating the ultimate connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and […]

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]

Stendahls crafts an innovative sensory test drive for Harman Kardon and Volvo Cars

Stendahls crafts an innovative sensory test drive for Harman Kardon and Volvo Cars

When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]

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