Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand.
A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020. You can try out the new filter in the highlights on easyJet’s Instagram page. Source: VCCP
easyJet, Europe’s leading airline, will launch its successful Look&Book image search app feature across Android devices. The launch follows the app feature release on iOS in October 2018 which has seen over 28,000 photos matched to destinations to date. With so many travellers now getting their travel inspiration from their Instagram feeds, easyJet wanted to make […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]
Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform. Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars. […]