After his first Hollywood hit, King Kong rampaged through various sequels. Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen’s popular Tiguan TV campaign poped up on September 15, in a virtual scavenger hunt game. Called “Rule the Road” and played on Instagram, the game has a race-through-the-city format that positions the 2018 […]
“We’re delighted to unveil the work we’ve been doing on behalf of Three Ireland over the past number of months. It’s an evolution that moves the brand forward with a striking new visual identity and a compelling new positioning. The new advertising campaign demonstrates how people make the network count, how they transform bits and […]
Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey. The global fitness brand has appointed marketing technology company Curalate to make its social media channels fully shoppable, creating a seamless experience for consumers from the moment of discovery to the point of purchase. Beginning […]
Men’s footwear brand Boxfresh soared above Google benchmarks with programmatic display campaign to disrupt highly competitive market, working with Rakuten Marketing. Boxfresh was to re-establish its brand in UK and German markets and drive repeat business among online customers. Established in 1989, Boxfresh played a part in igniting the rise of streetwear as we know it today. […]
Toyota Europe and Saatchi & Saatchi London have launched the Safe & Sound smartphone app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child […]
Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]