Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “was born music”. And inspired in Hermeto’s singular experimentalism – he’s known for even producing some of his instruments, when he doesn’t use his own body as one – agency Africa […]
Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]
A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, 94% […]
ESPN Brazil partnered with electronics giant Samsung to turn the hosts of “SportsCenter” into cartoon versions of themselves to promote the animoji features of the Galaxy S9 and S9+ smartphones, according to a press release. Faces of ESPN anchors Paulo Soares and Antero Greco were transformed into emojis for four episodes of the show that […]
Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]
The São Paulo Pinacoteca ─ the oldest art museum in the city ─ launched an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at […]
Accelerize and its digital marketing software division, CAKE, announced that Wooza, an affiliate advertising network based in Brazil, is using CAKE’s SaaS-based Marketing Intelligence platform to manage, track and optimize multiple digital marketing campaigns on behalf of its clients. Founded in 2008, Wooza brings affiliates and advertisers together to generate sales leads and conversions in the Latin American […]
If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]
To inspire sweethearts to “live less of the same,” Telefonica’s Vivo – largest telecom operator in Brazil – launched on June 12th, when Valentine’s Day is celebrated in Brazil the campaign #relove, created by ad Agency Africa and directed by Vellas from Saigon. In the film the brand narrates the story of a guy that draws […]
Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]