Baidu’s New DU Ad Platform Leverages AI Technology to Improve Ad Performance

Baidu’s New DU Ad Platform Leverages AI Technology to Improve Ad Performance

Baidu, the leading Chinese language Internet search provider, has announced that its new mobile ad platform DU Ad Platform (DAP) leverages machine learning AI technology to enhance ad performance prediction and increase advertising revenues. The announcement was made during the Open Mobile Summit event in San Francisco, California. DAP’s “Peak Selection Algorithm,” which determines ad […]

Baidu Leads $60 Million Investment to Establish Brazilian Investment Fund

Baidu Leads $60 Million Investment to Establish Brazilian Investment Fund

Baidu Inc, the Chinese language internet search provider, has announced that it is the lead investor in a new $60 million Brazil-based investment fund called Easterly Ventures, as per a company statement today. Funding for Brazilian Tech Startups Easterly Ventures will focus on providing funding, technology, local traffic and industry expertise for Brazilian tech startups, with […]

Alibaba dethrones Baidu in China’s digital advertising market

Alibaba dethrones Baidu in China’s digital advertising market

China’s digital advertising market is on a tear. Mobile advertising is witnessing double digit growth rates, according to eMarketer, but not everyone is in for a win this year. The market research firm has revised its forecast for Baidu’s digital ad revenues, citing negative press after an investigation was opened into the search giant’s practices, […]

Uber Enters Driverless Car Race

Uber Enters Driverless Car Race

Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Following the likes of Google and Baidu, the company is developing autonomous technology for vehicles that could usher in the end of the traditional taxi cab with a licensed driver behind the wheel. A hybrid-powered […]