Hyundai unveils smartphone-based car key

Hyundai unveils smartphone-based car key

Hyundai has developed a smartphone-based digital key that can be used to unlock and start a car without a physical key or FOB. The feature will be built into new Hyundai and Kia vehicles starting later in 2019. The digital key app can be downloaded to a smartphone, and near-field communication (NFC) technology detects the […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings […]

Audi turns the car into a virtual reality experience platform at CES 2019

Audi turns the car into a virtual reality experience platform at CES 2019

Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in […]

Nissan unveils Invisible-to-Visible technology concept at CES

Nissan unveils Invisible-to-Visible technology concept at CES

At the upcoming CES trade show, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds, creating the ultimate connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and […]

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]

Stendahls crafts an innovative sensory test drive for Harman Kardon and Volvo Cars

Stendahls crafts an innovative sensory test drive for Harman Kardon and Volvo Cars

When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]

Artists and Twitter create 20th anniversary #PortraiTT of the Audi TT

Artists and Twitter create 20th anniversary #PortraiTT of the Audi TT

Audi UK and We Are Social collaborated with Twitter and five amazing artists to create the official 20th anniversary #PortraiTT of the Audi TT. From illustrators to digital sculptors to graffiti artists, the Audi TT inspired them, with Twitter voting to help shape each final piece. Each artwork was published through Audi’s Twitter account and also […]

Jaguar team with music star Dua Lipa to launch integrated brand-building programme across Europe

Jaguar team with music star Dua Lipa to launch integrated brand-building programme across Europe

 Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]

Telenav and Sionic Mobile team to help automotive OEMs deliver localised in-car digital commerce and offers

Telenav and Sionic Mobile team to help automotive OEMs deliver localised in-car digital commerce and offers

Telenav, a leading provider of connected car and location-based services, and Sionic Mobile, a leading provider of cloud-based connected-commerce and loyalty currency gateway services, have entered into a strategic alliance agreement to bring localised in-car digital commerce and offers to drivers. Telenav’s location-based services and mobile-advertising capabilities coupled with Sionic Mobile’s in-vehicle payment and order-ahead […]

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