Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over […]
Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]
Knowing where to invest your online advertising budget is, in some ways, no easier than ever , despite the amount of data and tools marketers now have at their disposal. One of the reasons it is so complicated is the vast number of formats available and the speed at which new ones are emerging. This […]
Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]
Lego has launched a new interactive skill on Amazon Alexa called Lego Duplo Stories, an experience that combines storytelling with the brick toys. The skill is available on devices that support Alexa, like the Amazon Echo or Echo Dot, and gives parents and kids a selection of stories with audio prompts that guide physical play. […]
Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]
Humans are usually good at isolating a single voice in a crowd, but computers? Not so much — just ask anyone trying to talk to a smart speaker at a house party. Google may have a surprisingly straightforward solution, however. Its researchers have developed a deep learning system that can pick out specific voices by […]
Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]
Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 UK media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in […]
If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock—or you could sound like a blend of all genres. That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running […]