Fyber, a leading technology company creating solutions for smarter ad monetisation, announced that Facebook Audience Network is partnering with Fyber FairBid, their new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage […]
Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]
Tinder is working with Facebook’s third-party ad tech network to allow advertisers to purchase ads programatically. The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm’s chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess […]
Facebook’s Audience Network—a mobile ad network that enables the social network to place ads on other publishers’ sites—reaches 1 billion consumers every month, the social network announced in a blog post. The social network added a strong pitch to marketers: “Advertisers who opt into Audience Network can reach 16% more people on average than they […]
Much has been said in 2016 about the decline of apps, with reports saying that the boom in app downloads is declining, if not over. In May, the top 15 apps saw downloads decline 20% on average in the U.S., according to research from Nomura and SensorTower. But as more and more people perform more actions […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]