UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]
IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]
Amazon’s Alexa is set for further expansion following a partnership with chip maker Qualcomm to integrate the voice assistant within wireless headphones. The pairing means that Bluetooth headphone manufacturers will be able to enhance the functionality of their devices by inserting custom microchips which enable pairing with a phone enabled with Alexa. In this way users will be able to talk […]
Facebook has introduced a new way for users to share their experiences with the launch of futuristic, AI-powered 3D photos. Users simply have to take a single portrait shot of their friends, family, pet, holiday spot, or anything else that may interest them, and Facebook takes over by creating a 3D image based on how […]
The National Portrait Gallery’s largest acquisition of portraits of Afro-Caribbean sitters has gone on public display for the first time in Black is the New Black: Portraits by Simon Frederick a new display at the Gallery. The display brings together exceptional figures from the world of politics, business, culture, religion and science, photographed by artist […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to […]