Marfeel, an ad tech platform that revolutionises the way publishers create, optimise, and monetise mobile websites, is now working with AppNexus and Rubicon Project to advance the evolving technology of server-to-server header bidding. This new collaboration denotes Marfeel as a leading developer of innovative ways to increase the performance and effectiveness of programmatic advertising. Advanced […]
AppNexus, a Xandr company and leader in advertising technology, announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]
AT&T’s plan to acquire AppNexus is part of the telecom provider’s broader strategy to build a media business that creates both content and sells ad space. Their wireless division reaches 159.4 million people in the U.S. and Mexico, a mass audience of people checking their phones dozens of times a day. AT&T not only has personal data […]
AppNexus, leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at […]
Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]
AppNexus, one of the world’s leading independent advertising technology company, announced the launch of the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customized and complex strategies through a seamless user interface. APP enables greater efficiency in campaign setup, management, […]
IAB Australia has launched The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines. “Native Content has come of age and has proven its value in building strong relationships between brands and publishers’ audiences. It’s the right time for IAB Australia […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]
Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
