Myanmar Set to Become the World’s First Mobile-Only Market

Myanmar Set to Become the World’s First Mobile-Only Market

WPP Millward Brown, Myanmar (also known as Burma) and its former capital Yangon have released the BrandZ inaugural Spotlight on Myanmar study. The report uncovers critical business insights into the country, which is rated as the world’s fastest-growing economy, and looks at the evolving psyche behind Myanmar’s 51m consumers. The report concludes that the country […]

Apple taps into Euro 2016 frenzy with ‘Shot on iPhone’ spot

Apple taps into Euro 2016 frenzy with ‘Shot on iPhone’ spot

Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing “Shot on iPhone” campaign. The ad is soundtracked by Little Sims’ Wings, and showcases a montage of football-related shots by iPhone users. The spot is part of Apple’s long-running “Shot on iPhone” […]

Google uses I/O to unveil app promotion tools to Apple developers

Google uses I/O to unveil app promotion tools to Apple developers

Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]

Google puts search functions directly into mobile keyboard

Google puts search functions directly into mobile keyboard

Google has launched a new keyboard for iOS devices that directly integrates search functions, such as maps, GIFs or shopping results, into user’s messages. Called Gboard, the keyboard features a button on the upper left that lets users perform web searches, look for images or GIFs, or even search for emoji without ever leaving the […]

UK Heading For 70m Smartphones

UK Heading For 70m Smartphones

The number of smartphones in the UK will increase by 13.1m between the end of 2015 and the end of 2018, according to the latest research from Mobilesquared. By this time, Apple will account more than one third of total smartphones in the UK. The UK-based research analyst firm has launched its first Databook, called Global Subscriptions […]

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