Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]
Hong Kong-based travel company Gagfare has released a new smartphone app which will revolutionise the way tech-savvy travellers book flights. For the first time ever, Gagfare enables travellers to search flights with over 500 airlines globally, and secure a confirmed, impartial best airfare on their desired flight, instantly. With a unique book-now-pay-later solution, Gagfare allows […]
A fitness tracker designed for wheelchair users has won the Grand Prix at the Dadi Awards, which celebrated 10 years of recognising the UK’s finest digital work at a ceremony in London on October 19. Accenture’s app was described by judge and executive creative director at StartJG, Patrick Baglee, as fulfilling “a clear need” and […]
Triton Digital, a leading technology provider for the audio industry, announced that SoundCloud, the world’s leading music and audio platform, has selected Triton Digital’s programmatic audio advertising exchange, a2x as a monetization partner for their digital audio advertising inventory in Canada. This partnership enables programmatic buyers throughout Canada to execute targeted, at-scale buys across SoundCloud’s highly engaged […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the US, UK, Canada, Australia and more […]
Music streaming service Spotify has begun serving vertical video ads using its new format ‘Branded Moments’, which launched in beta in October. Like a number of the service’s other ad format, Branded Moments offers users 30 minutes of commercial-free listening afterwards, but Branded Moments is the first video unit from the streaming firm to use […]
Axiata established Axiata Digital back in 2012 to capture the rapid growth in internet-based businesses and to date, they have a portfolio of over 20 digital brands—and an in-house digital venture named Twig is one of them. The team were struck by how mobile devices are the first touch point for consumers today. And to […]
ZipJet, the on-demand dry cleaning and laundry service, launched #LAUNDRYLIBERATION day across London, Paris and Berlin. The integrated marketing campaign spanned press, experiential, digital display, outdoor, PR and social media. The stunt saw a ZipJet branded tank roll through the streets of London, surrounded by a troupe of professional dancers who performed choreographed routines outside […]
In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]
Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]