Nike plans to test a mobile app that will recognize shoppers when they enter stores, let them scan for product availability in their area and check out and pay without waiting in line. CEO Mark Parker announced the plans recently in an earnings call that said the company’s sales grew 7% to $9 billion in fiscal […]
Headspace, the guided meditation app that has raised $75 million from investors, has reached a partnership deal with the National Basketball Association that brings meditation to the NBA family by providing all league and team employees, across the NBA, Women’s National Basketball Association (WNBA), NBA G League and NBA 2K League, access to Headspace’s popular […]
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]
If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you. To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie, which debuts today on DVD, […]
Warner Bros. is promoting the April 13 release of action film “Rampage” starring Dwayne Johnson with an augmented reality (AR) app that lets fans see their surroundings torn apart by genetically modified giant animals. “Rampage: AR Unleashed” shows George the gorilla, Ralph the wolf and Lizzie the alligator wreaking havoc in two different attack modes. […]
IKEA has updated its IKEA Place AR app, including a release for Android ARcore-compatible devices. The app uses Augmented Reality to enable shoppers to see how a piece of IKEA furniture would look in their home. It lets users experience and “place” 3-D representations of more than 3,200 IKEA products, from sofas and lighting to […]
The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]
USA Today Network, a group of more than 100 Gannett-owned publications including USA Today, is set to roll out its first augmented reality app, focused on the 30 rocket launches slated for Cape Canaveral, Florida, this year. The app, dubbed 321Launch, will use AR tech to show launches from SpaceX’s Falcon 9 and the United […]
L’Oréal has announced its acquisition of ModiFace, an augmented reality beauty app maker based in Canada. The company says that this decision is part of its digital acceleration strategy to give its 34 international brands the tools they need to succeed in this competitive digital environment. Modiface has plenty of experience working with big cosmetics […]
Dunkin’ Donuts has announced that On-the-Go Mobile Ordering is now available through the Google Assistant, on iPhones and Android phones. Though this new integration, DD Perks Rewards members can use the Google Assistant, Google’s voice assistant technology, on their iPhones and Android phones to place a mobile order for Dunkin’ Donuts coffee, beverages, baked […]