26 per cent of Americans have deleted Facebook’s core app from their mobile phone in the past year, while 74 per cent have taken steps to limit the social network’s access to their life, according to new data from the Pew Research Center. Over half (54 per cent) of Facebook users aged 18 and older have […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its second Quarterly Mobile Index (QMI) of 2018, which identifies trends in mobile advertising for Q2. The report includes key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetisation. The […]
Meditation app Headspace has acquired Alpine.AI, formerly known as VoiceLabs, in an effort to strengthen its voice and AI technology. The digital wellness service, which has over 31m users, acquired both the team and technology of Alpine.AI, which was an early leader in the digital assistant market. “We are excited to announce that Headspace is acquiring our product, […]
Rovio Entertainment Corp. has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018. The event benefits the Tyler Robinson Foundation (TRF), a non-profit organisation dedicated to helping families cope financially and emotionally with […]
Hong Kong has been a food paradise for a long time and the city’s busy lifestyle make food delivery apps such as Uber Eats an immediate hit. People can now order from a wide array of menus in a tap of button and for busy young people, choices are usually trendy, international cuisines. However in […]
Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets. The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]
Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora’s data; and Sequential Audio, which […]
Courtship, now known as dating, has been happening since the beginning of time and has drastically changed over the last few decades. Long gone are the days of parents arranging meeting between family friends since technology has now enabled everyone to become a serial dater. Move over Match, OKCupid and eHarmony, dating apps have arrived […]
AccuWeather has partnered with Foursquare, the location technology platform, to deliver AccuWeather app users even more personalisation and contextually relevant information, available at their fingertips at the right time in the right place to make better choices and even more informed decisions. Available in the next few days on AccuWeather’s award-winning iOS and Android apps, users […]