Dentsu Aegis Network’s Amplifi has signed a deal with Spotify to use its first-party data in a new audio planning tool, that will allow brands to buy across radio and digital audio. The Audio Stack will use M1 survey data alongside Spotify’s data to better reach target audiences when they are listening to audio. The […]
YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]
User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]
Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]
SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced that it has further diversified its global network of partners in the blockchain industry and gained two new strategic investors ahead of its pre-sale. The two new investors are LBank, a Superior and Specialized Digital Exchange, and DAEX Blockchain Group […]
Chinese car-hailing platform Didi Chuxing has launched an in-car audio recording function for journeys, in a bid to enhance its safety practices following the deaths of two passengers. Didi has launched a trial of the recording function, which will capture in-car audio from the entire journey and then upload an encrypted file to the company’s […]
Airline KLM has introduced a new feature in its app that uses augmented reality to help passengers assess wether their hand baggage is of the correct size. The functionality, which uses Apple’s AR technology, is aimed at speeding up check-in and reducing customer confusion over luggage allowances. The AR hand baggage check uses a […]
Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced that airlines […]
Ministry of Games, a mobile developer based in Helsinki, has signed a deal with Chinese mobile internet giant Cheetah Mobile to publish their mobile MMO game Trade Town globally. Trade Town allows players to build their own medieval city, trade with guild mates and set sail to faraway islands. Trade Town was released to bidding […]