betconnect, the world’s first social betting platform, announced its partnership with Prefinery – a US based technology firm whose software builds pre-launch waiting lists. Using the software, betconnect has already attracted an overwhelming amount of soon-to-be users. Due to launch in January 2019, betconnect is the first notable application of disruptive technology in the industry since Betfair […]
LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]
Customer engagement company Urban Airship and Vue Entertainment, part of Vue International, one of the world’s largest cinema operators, unveiled the U.K.’s first Google Pay movie tickets. Now Vue movie-goers at over 30 of its paperless sites — not just its app users — can add film tickets to Google Pay and skip the box office to head […]
India now has a true competitor to the likes of Spotify and Apple Music following the merger of Reliance Jio’s music service with Saavn. Earlier in 2018, Reliance Industries acquired over-the-top platform Saavn. At the time, it was announced that JioMusic would eventually be integrated with Saavn to form a combined platform worth $1bn – […]
As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]
Flutter Live announced Flutter 1.0, the first stable release of Google’s UI toolkit for creating beautiful, native experiences for iOS and Android from a single codebase. Flutter is not meant to replace the traditional Apple and Android app models for building mobile apps. Instead, it’s an app engine meant for embedding into an existing […]
Just like Snapchat, Instagram and Facebook, YouTube is rolling out a Stories feature to users, but only if you have at least 10,000 subscribers. On November 29, YouTube began rolling out a mobile platform feature reminiscent of the highly-trendy Snapchat Stories, a feature that basically all the most popular social media platforms have created […]
Instagram has announced two new improvements aimed at making it easier for people with visual impairments to use the platform, as well as a new feature for the Instagram Stories section that provides users with a new way to manage how they share photos and video. To aid accessibility, Instagram is introducing automatic alternative text […]
SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced the successful launch of its prototype SVPER app. SVPER is the first mobile application that rewards you for meeting new people in the real world. It replaces user profiles, pictures and text messages with instant video invitations designed to encourage […]
Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]