Swrve, a leader in mobile marketing engagement, announced its new Premium Analytics offering on to the existing Swrve Mobile Engagement Platform. Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts all of a company’s mobile data, giving enterprise data scientists capabilities for data-mining, reports, and […]
Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]
Shopgate is the First Mobile App Platform to Leverage the Facebook Analytics for Apps SDK to Help Merchants Understand the People Who Use Their Apps and Reach Them with Powerful Push Notification and Mobile Ad Campaigns. Shopgate, Inc., a leading mobile app platform, has introduced Facebook Tools to give merchants the ability to understand their […]
Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]
No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. These insights can help improve the user experience when people interact with your business online. The main User Explorer page shows a list of client […]
