AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
Geico, the second largest auto insurer in the US, has introduced a virtual AI assistant to its mobile app that aims to help the company’s policyholders with all their insurance needs. The virtual assistant, called Kate, will help its customers navigate the Geico Mobile app through voice commands and ‘will respond with quick, personalised answers […]
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ in 2017, according to new research. The study by Code Computerlove, found that mobile payment was voted the digital trend consumers most likely to adopt in 2017, while AR comes last on the list. It’s the time of year when […]
British Airways has become the latest brand to enter the world of chatbots, with the launch of its new its new holiday inspiration tool. Through the use of emojis, customers are able to interact with the bot to find the ideal holiday destination ‘to suit their personality and mood’. A British Airways survey of 1,000 […]
Sky Sports has teamed up with GameOn, a mobile engagement platform for sports fans, to create a chatbot to accompany its popular Soccer Saturday broadcast. The ‘Jeff Bot’, named after the legendary long time host of the Sky’s Gillette Soccer Saturday show Jeff Stelling, is available through Messenger, Slack, Skype and Telegram. It features real-time […]
Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]
Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]
Baidu, the leading Chinese language Internet search provider, has announced that its new mobile ad platform DU Ad Platform (DAP) leverages machine learning AI technology to enhance ad performance prediction and increase advertising revenues. The announcement was made during the Open Mobile Summit event in San Francisco, California. DAP’s “Peak Selection Algorithm,” which determines ad […]
After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]