Facebook has announced plans to promote videos more prominently inside its News Feed, using the central feature of its main app to build more interest in the original video content it has created and compete more directly with YouTube. As part of the plans, it will also change the kind of advertisements that run in […]
Criteo has unveiled the findings from two third-party studies it commissioned, as part of the company’s new initiatives to create an open commerce marketing platform. The studies examined the value of data and the strength of shared pools of knowledge within the industry, and is a timely reminder for Australian brands that they need to […]
News Corp announced the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that News Corp has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give […]
Adelphic, a self-service platform for cross-channel programmatic advertising, announced the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions. The offering is available omni-channel across all of Adelphic’s 25+ supply partners, allowing marketers to reach audiences via video, display and native on […]
Advertising is changing – a single Instagram post could potentially win your brand more new business than a two-month billboard campaign on Old Street. But how can you best capture the attention of an audience that scrolls 178 metres per day? For Ben Le Tourneau, one half of director duo alongside Scott Freeman, owners at […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on mobile, this latest Global Ad Trends report includes key findings based on data from WARC’s 12 key markets – Australia, Brazil, Canada, China, France, […]
Mobile commerce is taking off among Twitter users in Asia Pacific, after a study commissioned by the social media company found that across 15 countries, approximately two in three users are most likely to browse and make payment on mobile than their counterparts in US and Europe. The report, which delves into mobile shopping behaviours […]
IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5% to €22.2bn for the first half of 2017 from €20.2bn in H1 2016. The Study reveals that nearly all growth in online ad spend was on mobile; mobile display grew by 45.9% […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]