Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Traveloka, one of Asia’s leading booking apps for flights and hotels, has proved that the festive guilt trip is something we can all relate to. Working in collaboration with Y&R Indochina, the travel giant launched its first campaign for Tết (Vietnamese Lunar New Year), playing on the well-known stereotype of parents guilt-tripping their children […]
A man dances his way through a crowded marketplace, picking up desired purchases just by gazing into his iPhone X. That’s the concept behind Apple’s new spot, ‘Fly Market,’ which shines a light on the ease of using the device’s Face ID and Apple Pay. In the film a young man walks through a […]
It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and—wham—we smack into some nitwit standing there frozen, eyes glued to a smartphone. Such are the annoyances of […]
Train ticket retailer and travel app Trainline has teamed up Big Shaq, Michael Dapaah’s Man’s Not Hot character, to launch a digital campaign promoting Trainline’s voice app through the ‘world’s first’ voicebot rap duet. The ad features Big Shaq going back and forth with the app, which has been built for Google Assistant, in the […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story. For those not well-versed in Chinese New Year traditions, the reunion dinner is one of the most important parts of one of the biggest celebrations in the Chinese calendar. For […]
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]