A BETC São Paulo initiative, Woman Interrupted App counts interruptions in favour of female empowerment and male awareness. In 2016, much was said about the Manterrupting phenomenon, one of the many kinds of violence against women. It’s a sexist behaviour that happens precisely when she cannot finish her speech because a man unnecessarily interrupts her. […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]
The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
Skype has begun testing new features on its mobile app. The Microsoft-owned communication platform has introduced in-call reactions, messaging reactions, an integrated camera, and a ‘find’ panel, in beta. In-call reactions enable the user to add live emoticons, text and photos to video calls – similar to a Facebook Live video or Periscope. In addition, […]
Vivian Ngwodo is part of a new generation of women, particularly women of African descent, who are using technology to take ownership of the entrepreneurial landscape. Born and raised in Nigeria, Vivian has always been a solutions provider, a problem solver and lover of food. In 2010, Vivian resigned from her Foreign Operations job in […]