L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based targeting to drive store visitations, sales and brand engagement. Using xAd’s tech, target groups were identified from gathered […]
As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]
Lucozade Sport has launched a new health app for its Made to Move campaign, helping increase engagement with consumers and yeilding a potentially valuable stream of data on them. The new app will offer hundreds of daily and weekly prizes as part of the Made to Move campaign’s attempts to encourage one million people in […]
The mobile enablement of the workforce is now a pre-eminent focus for any forward-thinking CEO. The world is changing, everything is now more dynamic and distributed, and the workforce needs information instantly wherever they are. Maintaining focus and consistency across a far-flung enterprise team however isn’t easy. More than ever, mobile teams need seamless access […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in later life. But the disease can actually affect people as young as 40. With over 40,000 people under 65 living with dementia in the UK. To educate a younger audience about the effects of Alzheimer’s, Innocean Worldwide […]
Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard […]
‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]
Mercedes-Benz Malaysia has picked BBDO Malaysia to help offer its drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive. InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class. They can explore the luxury sedan’s sleek interior, the sound system, and […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]