Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day. Smartphone and web companion applications sync journeys and routes from the device to the car before the driver sets out. The smartphone app gives you first mile guidance to the parked […]
The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]
Thin Film Electronics, a global leader in NFC (near field communication) mobile marketing and smart product solutions, announced a partnership and related market trial with CMSmartconnect and Valmont Cosmetics. Through the collaboration, CMSmartconnect will integrate Thinfilm’s SpeedTap NFC technology into Valmont Cosmetics packaging, enabling Valmont to instantly deliver expert, customer-specific beauty advice for consumers through […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey. The global fitness brand has appointed marketing technology company Curalate to make its social media channels fully shoppable, creating a seamless experience for consumers from the moment of discovery to the point of purchase. Beginning […]
Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
A mobile multiplayer strategy game based on Robert Kirkman’s “The Walking Dead” comics — not the cable TV show — is now available to swarm over your smartphone. “The Walking Dead: March To War,” from games developer Disruptor Beam, adopts the visual style of the Kirkman comics from Skybound Entertainment. The role-playing game is set in the futuristic […]
Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]
Blending virtual reality with real reality, KFC is using VR technology to demonstrate how to make Original Recipe fried chicken in an entirely unique, hands-on and modern way. “The Hard Way – a KFC Virtual Training Escape Room” is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way […]