AKQA Announces Future Lions 2017 Winners

AKQA Announces Future Lions 2017 Winners

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date. The five winning ideas and teams are: Ask the Candidates for CNN Team: Yeon Sang Yoon and Jin Sug […]

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

Every year the cream of the Marketing, Advertising and Communications Industry gather in France for the Cannes Lions Festival, and this year was no different. We caught up with one of the Industry’s brightest mind and SapientRazorfish’s Global Chief Creative Officer, Daniel Bonner, who spoke about moving into his new role and how the Marketing Industry […]

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

Wunderman Takes Steps to Equality with ShanghaiPRIDE 2017

Wunderman Takes Steps to Equality with ShanghaiPRIDE 2017

In recognition of Shanghai’s diversity as a truly international city, Wunderman Shanghai continues its third year as the communications sponsor for ShanghaiPRIDE 2017, the first, largest, and longest-running LGBT event in China. Started in 2009, the ninth annual festival aims to create awareness and promote acceptance of the lesbian, gay, bisexual, and transgendered community through various sports, […]

L’Occitane mobile location campaign lights up high street

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based targeting to drive store visitations, sales and brand engagement. Using xAd’s tech, target groups were identified from gathered […]

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]

Mobile enablement of the workforce – three key components of an enterprise app

Mobile enablement of the workforce – three key components of an enterprise app

The mobile enablement of the workforce is now a pre-eminent focus for any forward-thinking CEO. The world is changing, everything is now more dynamic and distributed, and the workforce needs information instantly wherever they are. Maintaining focus and consistency across a far-flung enterprise team however isn’t easy. More than ever, mobile teams need seamless access […]

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