BMW goes fully digital in their purchase funnel. The German Automobile company is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualise how products look in the real world before purchase. The brand is using the technology to promote its latest and funkiest X SUV – the X2 […]
AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]
Pepsi Max has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to “Max” out their summer in 2017. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]
Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]
Google Maps has gotten an updated look. The driving, navigation, transit, and explore maps have gotten a refresh so that important information is shown more clearly. Gas stations will now appear more prominently during navigation, as will train stations on transit maps. When you schedule an event using Google Calendar, get a reservation confirmation in […]
Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]
Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux. The tool helps people explore Dulux paint colours that are the closest match to colours in the 15 million+ home design photos on Houzz’s site. The Colour Picker enables homeowners, home design enthusiasts and […]
You know those people who always have something to say, the ones who feel it’s their responsibility to make sure there is never a gap in the conversation. You might have worked with them, been stuck with them at a party or even know them personally. These are the people who are certain it’s their […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]