Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
I’ve been coming to IFA for many years and as a self-confessed gadget addict it’s like being a kid in a sweet shop. But like deciding which sweets to buy all those years ago, it’s a bit overwhelming and disappointing if you don’t choose wisely and suffer from buyers’ remorse! So, here’s my take on […]
Hong Kong has been a food paradise for a long time and the city’s busy lifestyle make food delivery apps such as Uber Eats an immediate hit. People can now order from a wide array of menus in a tap of button and for busy young people, choices are usually trendy, international cuisines. However in […]
Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]
Telekom Malaysia Berhad (TM) unveiled its ‘TM Sejahtera Malaysia’ to mark Malaysia’s National Day – an innovative campaign that celebrates Malaysia’s diverse cultures by combining six different languages and two films together to create one unique experience. Created by Grey Malaysia, the campaign is centred around the song ‘Sejahtera Malaysia’ which was re-recorded in six […]
The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]
The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]
Next year. Next year. Next year! Mobile advertising has always been about next year. Well, next year is here in mobile advertising. In fact, there is nothing hotter in all of media than Mobile OTT Advertising. For those of you who are new to media and OTT, OTT stands for “Over the top” and consists […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
