App marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud according to a new study. The research from mobile analytics company AppsFlyer shows that the losses come from fraudulent click data, paid installs from fraudulent devices, and fraudulent and simulated in-app events. While the study found […]
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS revealed that mobile display continues to outpace search and grew by an exponential 92.6% […]
The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick off its […]
The new research provides significant new insights into the behaviour and attitudes of young generations as they respond to mobile advertising. Verve, a leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers […]
Whether you’re juggling work, school, family, or just the demands of daily life, everyone needs a little break and a new adventure sometimes. But knowing what to do once your vacation starts can turn what’s supposed to be fun into a lot of work. You might get recommendations from friends, professional travel guides, or online […]
Smartphone apps account for 3 out of every 4 minutes we spend on a mobile, a recent study by comScore has found. So much for giving mom a call. The average monthly hours spent on smartphone apps has grown for all age groups in the U.S. Even the age 55-65 segment saw a 37% year-over-year […]
At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]
Slated to become the largest e-commerce market by 2025, this nation of 260m has the highest percentage of people in the region discovering new brands online – and mainly on their phones. Source: ThinkWithGoogle
Launch Enables More Comprehensive Measurement of Campaign Demographics and GRPs within comScore vCE comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE release brings mobile advertising into alignment with […]
Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]