Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]
eCommerce firm Shopify has released the results of a study carried out in June and July 2019 into the effectiveness of abandoned cart text messages. The company gathered internal data from its clients who use the feature. It found the tactic works equally well both for companies with over 1,000 sales a month and those with less […]
80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag). Along with the Brand Safety Institute (BSI), Tag surveyed 1017 people, testing how a range of hypothetical situations involving ad misplacement would impact […]
Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. People turn to Facebook more than any other social media platform to […]
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix. The findings, from UK communications watchdog Ofcom, found that for the first time, young people now spend more than an hour on YouTube each day, […]
The five most popular free apps that users would be least willing to pay for are Facebook, Messenger, Venmo, Instagram, and Twitter, according to a new report from McGuffin. The creative agency recently conducted the McGuffin Paid Apps Survey, which asked participants if they would continue to use the 16 most widely-used apps if they were no longer […]
New research has highlighted that smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of eCommerce. A nationally-representative survey of 2,000 British adults commissioned by Artefact UK, an AI and data-driven agency, reveals six out of ten smart speaker owners (60%) have used them to make […]
Pinterest saw its share price soar last night after posting better than expected results in its second quarterly earnings report. Revenues for Q2 2019 were up 62 per cent at $261.2m (£215.3m), while monthly user numbers were up 30 per cent year-on-year, passing the 300m mark. There are currently more than 200bn Pins saved on the […]
Comcast Spotlight, the ad sales devision of cable giant Comcast, said the average American household watches six hours and 25 minutes of broadcast TV every day, which includes live and on-demand content. While Comcast’s study doesn’t break down total viewership by person, it did show that household viewing increased by over 20 minutes year-over-year across […]
The proportion of international mobile-savvy travellers to the UK has increased dramatically over the past year, according to new research from Expedia Group. The second quarter of 2019 saw double digit year-on-year (YoY) growth across multiple UK regions, with the Cotswolds (almost 30% YoY), the Scottish islands (just over 40% YoY) and South Wales (also […]
