Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]
betconnect, the world’s first social betting platform, announced its partnership with Prefinery – a US based technology firm whose software builds pre-launch waiting lists. Using the software, betconnect has already attracted an overwhelming amount of soon-to-be users. Due to launch in January 2019, betconnect is the first notable application of disruptive technology in the industry since Betfair […]
LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]
Customer engagement company Urban Airship and Vue Entertainment, part of Vue International, one of the world’s largest cinema operators, unveiled the U.K.’s first Google Pay movie tickets. Now Vue movie-goers at over 30 of its paperless sites — not just its app users — can add film tickets to Google Pay and skip the box office to head […]
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced that United Press International (UPI) has leveraged Firstly Mobile, Mobile Posse’s next-gen content discovery platform distributed through wireless carriers and smartphone OEMs, to drive higher mobile user engagement. UPI, a leading provider of news and photos to millions of readers around […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
India now has a true competitor to the likes of Spotify and Apple Music following the merger of Reliance Jio’s music service with Saavn. Earlier in 2018, Reliance Industries acquired over-the-top platform Saavn. At the time, it was announced that JioMusic would eventually be integrated with Saavn to form a combined platform worth $1bn – […]
As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]
Facebook has launched a new global resource for creatives on its Facebook for Business platform. The new ‘Inspiration’ resource features creative considerations and inspiration for the industry. With this new space for creative, Facebook hopes to show its commitment to creativity by providing more education about creativity on its platforms and empowering builders and creators […]