Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data. Earlier this month, Vice’s Motherboard reported that bounty hunters could pinpoint a person’s cellphone after obtaining location data from data resellers. The report led 15 US senators to call for an investigation into […]
PeerLogix, the go-to audience discovery platform for the OTT/streaming TV landscape, announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix’s OTT engagement data, sourced from of over 170 million viewing households and sortable by title, […]
As Reddit looks to build out its performance advertising business, the social site has begun offering cost-per-click bid types. Though CPC ads are table stakes, Reddit’s vice-president of brand partnerships, Zubair Jandali, said this is a major step forward as the site aims to round out its ad offerings. “This is a point of inflection that […]
It would be a stretch to call augmented reality (AR) an emerging technology. It’s been around for years and is used prolifically by a predominately teen audience, often on Snapchat. But it’s not mainstream yet – widespread AR adoption has yet to become a reality. 2019 could be the year this happens. The portents are […]
Bloomberg Media Group is launching TRIGR TV, an innovative ad solution that brings the flexibility and real-time adaptation of digital advertising to linear broadcast television. Powering TRIGR TV is a new patent-pending technology called Bloomberg Interlink, an overdue breakthrough in television advertising. Bloomberg Interlink serves as a “bridge” that connects a traditional broadcast television system […]
Mention Me, the leading referral marketing platform has announced a partnership with Taggstar, the leader in social proof messaging for eCommerce. The agreement brings together the benefits of social proof messaging and advocacy marketing. Online brands using Mention Me, will be able to display product buying and viewing trends, and reviews, to increase their conversions […]
Leader in Data-Tech services, SBDS, announced Rupert Harrow, former advertising sales director at the Economist, has joined its London office as Vice President of Sales. Harrow will play a central role in the company’s ambitious growth plans, liaising closely with the rest of the sales team to strengthen direct brand client relationships, focusing primarily on the […]
Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]
Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]
Pinterest has announced the US mobile expansion of its skin tone range search tool, which began beta testing in April 2018. The feature enables Pinterest users in the US to customise their beauty searches further by selecting one of four shade ranges most relevant to their needs. The skin tone feature aims to personalise makeup, hair, and […]