It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence […]
Retail food chain Co-op has joined CoGo, an organisation that makes ethical living easier by connecting business with their consumers, to help businesses which want to solve ethical and sustainable issues. 286 Co-op supermarkets in London will feature on the CoGo app connecting with consumers about ethical issues they’re concerned about. CoGo links businesses to […]
London tech start-up Hero Labs launches to help protect against water leaks in UK homes and properties, with the UK’s first smart leak defence system, Sonic. Headquartered in London, the company has ambitious plans to install its cutting-edge tech into thousands of properties in the UK in next two years – with a focus on mass-affluent […]
Hearing aid technology leader Sivantos unveiled its latest innovation: Styletto Connect from the brand Signia. Built upon Signia’s revolutionary SLIM-RIC form factor and Signia Nx technology platform, Styletto Connect combines exceptional design with high-quality connectivity to the wearer’s smartphone for streaming calls, music and TV via Bluetooth. It also offers fully portable rechargeability. Styletto Connect […]
Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]
Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom. The bespoke designs […]
Gismart, a leading independent developer and publisher of music-based apps and games, announced the launch of an investment programme for mobile app startups. The new investment programme is an integral part of the already established Gismart publishing division. In addition to developing and publishing its own titles, Gismart also plays the role of strategic partner […]
Google has developed a learning app aimed at helping Indian children in primary education to improve their reading skills. ‘Bolo’ – which means ‘speak’ in Hindi – makes use of Google’s speech recognition and text-to-speak technology to aid the child in their learning. The app features a range of stores in both Hindi and English […]
CHEP, the leading FMCG and retail end-to-end supply chain specialist, has introduced small Bluetooth sensors to its quarter pallets in the UK, which are used as promotional displays by manufacturers and retailers. It follows the success of the technology in Germany where manufacturers have experienced significant upturns in new customers and voucher conversion rates linked […]