Facebook has implemented a series of updates to its suite of ad tools designed to improve the transparency behind targeted of content. The changes include providing people with the reasoning behind why they are being shown specific ads beyond a simple demographic match or internet history. Now more detailed targeting information will be supplied including the specific interests […]
Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Formed in […]
There’s more to Pinterest than pictures and hashtags. According to the San Francisco tech giant, there’s been a 31% uptick in searches for “inspirational videos” since last year, and the network’s nearly 300 million monthly active users (MAU) are 54% more likely to say videos on Pinterest inspire them compared with content on other media […]
Starting July 10, Snap is launching a new form of content on its platform, titled Creator Shows, which will star a range of digital-native creators, social media influencers, and established celebrities. Creator Shows will be continually added to the Discover page of the Snapchat app, and will focus on a “first-person, personality driven” content experience. So […]
Precise TV, the leading social video advertising platform for hyper-granular contextual targeting and brand safety, launched its healthcare marketing solution, Precise+Health, and announced certification to become fully HIPAA compliant. Healthcare marketers are increasingly discovering the challenges in safely and compliantly targeting relevant audiences across video platforms. Keyword and affinity targeting often is falling short and […]
MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]
Jaguar Land Rover (JLR) has begun offering mobile data services in its latest vehicle models in Spain, Portugal, Belgium, the Netherlands, Luxembourg, and France. In order to offer the services, the car manufacturer has teamed up with Ubigi, Transatel’s mobile data service provider, to provide Ubigi SIM cards to the owners of the latest vehicle […]
Amazon has inked a deal with the NHS that will see it’s AI-powered voice assistant Alexa be used to offer health advice for patients who can’t easily access information online. The move, which follows on from a push into the healthcare space in the US from the business, has sparked concern among privacy campaigners. Starting in July, devices […]
Global communications software provider IMImobile, announced that one of the UK’s largest car manufacturers, Vauxhall Motors, is using Apple Business Chat via its enterprise communications platform to connect with its customers. Apple Business Chat provides a new way for users to communicate directly with businesses using the Messages app on iPhone, iPad, Mac and Apple Watch. […]
Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right […]