Adfluence, an influencer marketing platform, recently joined hands with Swarovski, world-renowned producer of premium jewelry and accessories, to plan and strategize unique and engaging influencer marketing campaigns for the brand. Adfluence started with brand’s campaign for the Indian festival Rakhshabandhan. Swarovski planned to launch their new collection for Rakshabandhan to celebrate the bond between siblings. […]
Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]
‘There Are 17 Numbers That Can Change The World’ captures world leaders attention at UN SDG Media Summit, with a decision to target a billion people Out There Impact (OTI), have announced how they plan to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030, through harnessing the power of mobile. After a successful “There […]
Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
Teads, The Global Media Platform, announced the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also allowing them to deliver premium, brand safe user experiences. […]
Marketing and sales teams can kick-start their ABM initiatives with ABM Essentials from Marketo Engage, part of Adobe Experience Cloud. ABM Essentials – the industry’s most complete ABM solution – brings together the power of ABM and Customer Experience Management (CXM) to put people and experiences at the centre of their B2B marketing strategies and create new account-based experiences (ABX). Helping marketers […]
The British Museum and Samsung reopen the award-winning Samsung Digital Discovery Centre (SDDC) after a significant upgrade, and announce an ambitious new digital learning programme that brings together the world of museums with the world of technology. The new SDDC sees a major expansion of the Virtual Visits programme, where schools that are unable to […]
Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the […]
Digital consumer intelligence company Brandwatch has brought its new flagship product Consumer Research to market. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies. The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The new […]
