With mobile devices easily overtaking the amount of people there are in the world, it goes without saying how important it is as a channel in consumer marketing to both discover and buy. However, a new UK study from 3radical has shown that brands are still consistently failing to embrace this trend and so many […]
Every day millions of selfies are posted and shared, without a thought given to the risks they may pose. But what few realise is that advances in technology have turned every camera and selfie taken with it into a data mine ripe for hackers to excavate. Today, Ubisoft and AKQA launch the Watch Dogs 2: […]
Snapchat is looking to fight Facebook and others for one of the biggest categories of mobile advertising: app-installation ads. After introducing directly-sold app-install ads earlier this year, the messaging app is talking with direct-response specialists about giving them access to its ads API, or application programming interface, in the first half of next year, according […]
Uber has revamped its app, streamlining the intricacies of its ride sharing service into a single question for riders: ‘Where to?’. It’s the first redesign the app has received since 2012, and Uber acknowledges that since then it has suffered from feature bloat, becoming ‘complicated and harder to navigate’. This update is intended to strip […]
TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process. Group Individual Restaurants has also signed a deal with Mastercard to implement Qkr across their UK sites early in 2017, which will soon […]
Mobile advertising’s power play continues, as Warc, the marketing intelligence service, predicts that by the end of the year it will be the world’s third-largest advertising channel by revenue. Warc’s latest Consensus Ad Forecast indicates that global advertising spend will rise by 4.5 per cent during 2016 as a whole, before the growth rate slows to […]
Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site. The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie […]
Brands can now make use of chatbots on Twitter to improve their customer service. Pizza Hut, Spotify, Tesco, Norton and Airbnb are among the first to begin using the service. Twitter is launching two new products to answer basic questions. Brands can set up welcome messages to help “demonstrate their commitment to service”. Advertisers can […]
AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
Facebook’s booming mobile ad revenue is projected to continue growing through 2016 well into 2018 despite some setbacks in 2016 regarding how it measures video views. In 2016, Facebook will raise around $21.98bn from mobile ads. 2017 will see a year-over-year increase of 35.2% to $29.71 and in 2018, $37.98bn, up 7.8%. Increasingly more of […]