Continuing its quest to replicate business models and out-innovate the competition to be an ecosystem player, Facebook has relaunched its Events app. Now re-branded as Local, the standalone app represents the social side of social networking, allowing users to find events that match their interests and proximity. With 88% of its revenue stemming from mobile, […]
OCBC Bank has tapped into Apple’s new Face ID facial recognition technology by allowing its customers to log into the bank’s consumer and business apps with their face, instead of using passwords or their fingerprints if they are using the new iPhone X. The Face ID technology, called OCBC OneLook, can be used for apps […]
Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while […]
Thin Film Electronics ASA a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]
Snap’s leadership conceded that it overestimated the demand for its Spectacles offering. Snap will overhaul its primary app to make its user experience more intuitive, hoping to bolster its appeal to a wider audience, and boost monetization opportunities. This is a step that comes as it counts the (initially) heavy cost of its transition […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Blippar, one of the leading augmented reality and computer vision technology company, announced the launch of its new large scale augmented reality experiment in form of an app: AR City. The app, currently in beta, harnesses both augmented reality and computer vision to allow users to access information and content as they travel and navigate around cities. […]
Marketers should spend dynamically on mobile marketing and outcome-oriented measurements to capitalise on customer acquisition, says Facebook Thailand. “There is a gap between the amount spent on mobile advertising and the time spent by Thais on their mobiles,” said John Wagner, managing director of Facebook Thailand. “Of the 15-20% allocated to digital advertising spending in […]
A10 Networks, a Secure Application Services company, announced A10 FlexPool, a software subscription model that provides enterprises and service providers with the ability to simplify the consumption of app services. The A10 FlexPool aggregated capacity model allows customers to flexibly allocate and re-distribute capacity across applications, multiple clouds and data centres. As businesses attempt to […]
London’s leading arts venues combine to launch the capital’s first centralised refreshment mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London, powered by Preoday, helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit. At […]