Skype introduces Private Conversations with end-to-end encryption

Skype introduces Private Conversations with end-to-end encryption

Skype, Microsoft’s popular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest ‘Insider’ version of the platform adding support for the Signal protocol. Signal is already used by WhatsApp, Google Allo and Facebook Messenger to encrypt in-app discussions, as well as being available as […]

New CAMRA beer app guides people in the UK to perfect pints

New CAMRA beer app guides people in the UK to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]

WeChat opens its closed ecosystem for brands

WeChat opens its closed ecosystem for brands

WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, […]

Dogology promotes digital dog training with AR out-of-home campaign

Dogology promotes digital dog training with AR out-of-home campaign

OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]

Google buys UK startup Redux, which turns screens into speakers

Google buys UK startup Redux, which turns screens into speakers

Alphabet Inc.’s Google has quietly acquired a UK startup focused on technology that turns surfaces such as phone displays into speakers. Redux developed technology that eliminates the need for small speakers in mobile phones, freeing up space for batteries or other components, the Cambridge, UK-based startup said on its now defunct website. It is unclear […]

Top 10 worldwide operators claim 76% of cellular IoT market

Top 10 worldwide operators claim 76% of cellular IoT market

A new report from the IoT analyst firm Berg Insight says that the ten leading global mobile operator groups have a combined market share of 76 percent in cellular IoT. The top players reported a combined active base of 407 million cellular IoT connections at the end of H1-2017. China Mobile was number one with […]

InMobi acquires Los Angeles based AerServ for $90 million

InMobi acquires Los Angeles based AerServ for $90 million

InMobi, one of the world’s largest independent mobile advertising platform, announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile […]

Swrve & Segment team to bring mobile insight and new communications options to multi-channel business

Swrve & Segment team to bring mobile insight and new communications options to multi-channel business

Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behaviour on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of […]