To make further inroads in China, Google has partnered with three Chinese Original Equipment Manufacturers (OEMs) to bring its Augmented Reality (AR) service to the country. The company’s AR SDK for Android “ARCore” was launched in full in China following its announcement in November. According to Google, there are 100 million devices that support ARCore […]
Microsoft and Xiaomi have signed a memorandum of understanding (MoU) to work closely in cloud computing, AI, and hardware. It has so far been uncommon for a US company to partner with a Chinese company on artificial intelligence, but it definitely makes sense as both countries are the biggest markets for those products and services. […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]
Amazon plans to open as many as six more cashierless stores in 2018, according to a report. The e-commerce giant is considering locations in Los Angeles and hometown Seattle, where the first Amazon Go store opened last month, Recode reported, citing people familiar with the situation. Amazon Go is the company’s most ambitious effort to […]
The O2 Arena in London will be turned into a testbed for 5G networks later this year, allowing visitors to experience the possibilities of next generation networks. Operator O2, which has agreed a ten-year extension to its sponsorship of the iconic venue in North Greenwich, will start with select locations within the O2 before providing blanket […]
OCBC, a Singapore-based bank, has launched the ability for customers to do day-to-day banking tasks via the app and Apple’s Siri. According to the bank, customers with the app can now log on and command Siri to help with banking tasks by using their voice. Using the service, users can check their bank account balances, […]
To give businesses more insight into the measurement tools used to calculate the impact of advertisements on its platforms, Facebook has introduced new labels on some of its metrics. “Starting today, we will begin labelling some metrics in Ads Manager as ‘estimated’ or ‘in development’, to provide more clarity on how they are calculated and […]
Social media marketing platform Sprinklr has integrated with Viber, a cross-platform instant messaging app, giving brands the chance to reach the app’s over 900m users. Through the integration, brands will now be able to reach, interact, and engage with customers on Viber and analyse their interactions directly via Sprinklr. Brands can post text, images, stickers, […]
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the […]
Huawei, a global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]