As we get set to reveal this year’s Lovely Mobile Rankings, Report & Awards that looks back and celebrates mobile marketing done in the past year, the editorial team at Lovely Mobile News decided to give you — our viewers — an exclusive sneak peek. So, here are our picks for The Lovely Mobile Leaders of 2018, […]
While FACT-Finder already holds a number of technology patents in the field of ecommerce and machine learning, the company’s latest patent introduces not just a new technology, but a whole new approach to online shopping. By learning from each individual customer’s previous behaviour, and also from all other customers, FACT-Finder is able to predict which […]
As Facebook continues to endure intense criticism over the how its handles user data, the social network has decided to roll out a change to news feeds across the globe. The change, which was introduced to the US back in January, will see local news prioritised on the news feed in all countries, in all […]
With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 percent of internet users across all age-groups in the country are accessing YouTube, according to Google India. The Google-owned company highlighted how YouTube is associated with India’s internet growth story at the “Brandcast 2018” event as it celebrated its 10th […]
Following weeks of speculation, Uber has sold its business in Southeast Asia to Singapore-based rival Grab. The deal will net Uber a 27.5 percent stake in Grab, while Uber’s CEO Dara Khosrowshahi will join Grab’s board. It’s said to be the largest acquisition by a Southeast Asian firm. Grab, meanwhile, will take over Uber’s operations […]
A man dances his way through a crowded marketplace, picking up desired purchases just by gazing into his iPhone X. That’s the concept behind Apple’s new spot, ‘Fly Market,’ which shines a light on the ease of using the device’s Face ID and Apple Pay. In the film a young man walks through a […]
Kia boosted sale conversion rates after releasing a chatbot on Facebook Messenger to help car buyers find answers to their questions, according to Digiday. The South Korean carmaker, which is partly owned by Hyundai Motors, in November launched its Kian chatbot as a direct source of information about its vehicles. Kia received 3x more conversions […]
Headspace, the guided meditation app that has raised $75 million from investors, has reached a partnership deal with the National Basketball Association that brings meditation to the NBA family by providing all league and team employees, across the NBA, Women’s National Basketball Association (WNBA), NBA G League and NBA 2K League, access to Headspace’s popular […]
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]
Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]