Just Eat launches successful floating takeaway Facebook AR experience

Just Eat launches successful floating takeaway Facebook AR experience

In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]

Go-Jek announces Southeast Asia expansion with $500m investment

Go-Jek announces Southeast Asia expansion with $500m investment

After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]

Tremor Video DSP and Cuebiq exclusively partner for industry’s first geo-behavioral targeting on Connected TV

Tremor Video DSP and Cuebiq exclusively partner for industry’s first geo-behavioral targeting on Connected TV

Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

Rovio Entertainment has announced its new multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2, the much anticipated sequel to the 2016 blockbuster The Angry Birds Movie which generated $352 million at the global box office. In addition to the animated sequel being released globally by […]