AppNexus, leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at […]
Didi Chuxing, the Chinese ride-hailing giant, is set to launch in Australia as it continues to expand globally. The launch is the latest in Didi’s international expansion which has seen the brand launch in Taiwan, Japan, Brazil and Mexico this year. Didi will launch its ride-sharing service in Melbourne this month and will tempt drivers […]
Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]
S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing […]
YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands. This latest move strengthens the company’s programmatic business as it explores new opportunities in one of the most developed countries in the world for programmatic adoption. This latest announcement follows the success of YOC’s latest […]
Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach. Buzzoole becomes the first influencer platform to provide information on the true reach of influencers’ posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen […]
Snapchatters will be able to use their face to control a football-themed game featuring Three’s new mascot the Puggerfly, in a new Lens sponsored by the mobile network. Three is the first brand to use Snappables, a new Lens launched by the platform in April that incorporates the user’s face into an augmented reality game. […]
Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]
Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]
Global mobile technology provider Cloudbanter is offering mobile users a unique new way of utilising Artificial Intelligence (AI) within its messaging, apps and phone technology. Cloudbanter technology, which is available through a range of platforms including AI Messages, the AI SDK Toolkit and AI Phone apps, allows users to monetise their user data and receive […]