DataTech services provider SBDS, announced Steve Langdon, former director of international market development and business insight at Comcast, has joined its London office as Vice President, Business Development, Northern Europe. Langdon will play a central role in the company’s ambitious growth plans, with his strong broadcast, publisher and telecommunications background. He will be tasked with […]
Less than four months after it killed off its Yahoo Messenger product, Verizon-owned Oath is introducing a new messaging platform called Yahoo Together. Designed for group chats between family, friends and interest groups, the platform allows users to separate out conversations into different topics, similar to IRC chat. “Have you ever been in a group SMS […]
Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. “In this digitally connected world, our vision is to transform how organisations understand their consumers […]
Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]
Toys“R”Us Asia has launched their first ever Facebook Augmented Reality Camera Filter for Toys“R”Us Hong Kong. Developed by leading creative tech agency, AliveNow, this fun and colourful AR Camera effect gives fans the chance to adorn themselves with features of Toys “R” Us’s famous mascot, Geoffrey the Giraffe. This playful AR camera experience is also […]
Technology and design firm Iconeme is collaborating with participating retailers in London’s Notting Hill to launch a personalised virtual ‘high street takeover’ that delivers promotions and offers to shoppers’ phones. The takeover, which will cover Notting Hill’s busy Ledbury Road and Westbourne Grove, includes retailers like Derek Rose, Melt, Hari’s, Melissa Odabash, Petit Bateau, Toast and Dinny […]
Gismart, creators of the world’s No.1 beat making app, Beat Maker Go, has officially launched its latest title Piano Crush – which has already reached the No.1 spot in the music category across App Store around the world including the US. Piano Crush – available now for iOS and Android devices – lets users play songs on […]
Google’s latest app gives Android users the ability to control every aspect of their device in a purely hands-free manner using just their voice. Designed to help individuals with health issues such as Parkinson’s disease, multiple sclerosis, arthritis or spinal cord injuries – and those that have their hands full – Voice Access gives […]
Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons. Some publishers already sell their own video ads on Apple News, but the Teads deal will mean it’s possible for advertisers […]
Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]