More than 70 per cent of shoppers are willing to try cross-channel shopping methods, according to the results of a study carried out by Periscope By McKinsey. The company polled 2,624 consumers online in the UK (504 consumers), US (1101), France (503) and Germany (516) to shed a light on attitudes towards multichannel, augmented (AR) […]
Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US. Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]
Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]
PlayStation announced that PlayStation Vue is adding multi-view on Apple TV, allowing users to watch up to four live channels on one screen. This comes just in time for NCAA March Madness, so viewers can keep an eye on all the action or mix and match live games with live news or other programs. Multi-view […]
Popular dating app Tinder has provided some insight into how its algorithm decides which potential matches it surfaces to users – and it’s no longer an ‘Elo score’ based on desirability, though it doesn’t sound too dissimilar. The Match Group-owned platform doesn’t hide the fact that it used to rank people based on how desirable […]
NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]
Manchester-based data capture specialist, WorkMobile, has experienced its strongest Q1 to date, thanks to a host of new client wins. The first two months of 2019 proved hugely successful for the business, with new client wins coming in from a range of sectors including building, design and technology. Scaffolding firm JFE Attridge Scaffolding, lifting solutions provider TAWI UK, […]
Actian, the hybrid data management, analytics and integration company, announced the Actian Avalanche cloud data warehouse, a fully managed service solution available on the AWS cloud platform. This innovative, third-generation, cloud data warehouse delivers breakthrough levels of speed, flexibility and economics designed to make it easier for companies to deploy and scale data analytics services […]
Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success. The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]
AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]