Coca-Cola North America is launching a digital marketplace this fall that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform, that offers seamless integration into restaurants’ point-of-sale (POS) systems. […]
Admix, a monetisation platform for Extended Reality (XR), has announced that over 200 brands have run ad campaigns in VR and AR environments via its platform. The brands, buying direct on Admix’s platform or via ad exchanges, also include Shell, Subway, Ford, Apple, Nike and many more global household names. It has also announced that […]
New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the beginning of the new year. People who dial 0800 MATARIKI will hear nine stories for every star voiced by four Kiwi. They […]
The Ozone Project, the transparent and brand safe platform for programmatic advertising, announced its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s self-service partner. The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers […]
Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]
Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]
Hungry and thirsty 7-Eleven customers who use the 7NOW delivery smartphone app to order their favourite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them. This proprietary technology […]
The Smithsonian Channel wants to take people to the moon, and they’re doing it through augmented reality (AR). Smithsonian Channel’s new moon landing AR app is a way for consumers to celebrate the 50th anniversary of the moon landing by sharing personalised content socially. The app is a companion piece to the original series ‘Apollo’s Moon Shot,’ and offers […]
Niantic, the developers who launched Pokémon GO, have officially released Harry Potter: Wizards Unite, a new mobile augmented reality game that lets players experience the magical world of Harry Potter, right from their iOS or Android smartphones. Starting June 21, the game is available for download in the US, the UK, Australia, and New Zealand, with […]
Tik Tok’s daily active users have exceeded 250 million as short video viewing continues to explode in China. Figures from China Internet Watch revealed the Bytedance owned short-video app outperformed rival app Kwai, which attracted 160 million daily active users. The figures reveal the huge appetite for short video apps among Chinese consumers and the […]
